For my first blog post of 2024, I am excited to have been asked to teach the Visual Merchandising Module with fellow Lecturer and VM Specialist, Sarah Bailey at Conde Nast College in London.

It was great to meet the students last week at our first lesson together and I look forward to teaching them again in February. My lectures are focusing around the importance of applying the key Visual Merchandising principles both in store and via digital channels. Exploring new technologies which are assisting our customers to have the ultimate multi sensory experience in store and through interactive window displays. Our class next week will be focusing upon the importance of creating an effective store layout, creating clear sight lines and destination shopping through to the quiet / rear areas of the store. During the module we have planned to take students for a visit to the Selfridges Corner Shop Pop Up for students to observe how to create an effective and exciting customer journey throughout a Pop Up Shop concept.

All photos copyright of VMC.